英国宁夏商会走访宁夏企业，共探品牌出海与国际合作新机遇UK Ningxia Business Association Visits Local Businesses to Explore International Opportunities

2026年7月至8月，英国宁夏商会先后走访宁夏多家酒庄及枸杞、羊绒、文化旅游企业，了解企业发展情况、产品特色与海外市场拓展需求，并围绕品牌推广、渠道对接及宁英合作机会进行交流。此次走访旨在加强商会与宁夏企业的联系，为今后开展有针对性的商务服务与交流活动奠定基础。

在葡萄酒、枸杞及羊绒等特色产业领域，商会与企业就英国市场的消费需求、品牌定位和销售渠道交换了意见，探讨通过产品展示、行业展会、专题推介及采购商对接等方式，帮助英国消费者和商业伙伴了解宁夏产品。针对企业关注的海外市场准入、物流及本地推广等问题，商会希望逐步联系相关专业机构与渠道资源，为企业评估出海机会、做好市场准备提供支持。

在文化旅游领域，交流重点包括如何向英国公众展示宁夏的自然风貌、历史文化与特色体验，以及如何将酒庄参访、沙漠旅游和地方美食等资源融入旅游推广。商会希望通过中英文内容传播、主题活动及旅游行业交流，提高宁夏在英国的知名度，为两地文旅合作创造更多机会。

此次走访也为商会进一步了解企业的实际需求提供了重要参考。未来，商会计划持续跟进有合作意向的企业，根据不同产业的特点与发展阶段，逐步开展市场信息分享、品牌推介和商务对接，推动交流意向转化为具体合作。商会也欢迎更多宁夏企业参与，共同探索适合自身发展的国际化路径。

Between July and August 2026, the UK Ningxia Business Association visited wineries and companies across Ningxia’s goji berry, cashmere and cultural tourism sectors. The visits provided an opportunity to learn about their businesses, distinctive products and international ambitions, while discussing brand promotion, distribution channels and potential cooperation with the UK. They also helped establish closer relationships to inform the Association’s future business support and exchange activities.

Discussions with wine, goji berry and cashmere businesses covered UK consumer demand, brand positioning and routes to market. Potential activities included product showcases, trade fairs, promotional events and introductions to buyers, with the aim of bringing Ningxia’s products to the attention of UK consumers and commercial partners. The Association also hopes to develop contacts with specialist advisers and distribution networks to help businesses explore questions around market entry, logistics and local promotion.

In cultural tourism, discussions considered how to introduce UK audiences to Ningxia’s landscapes, history and visitor experiences. Winery visits, desert excursions and local cuisine offer possible themes for future promotion. Through bilingual communications, themed events and exchanges with tourism professionals, the Association hopes to raise awareness of Ningxia in the UK and create opportunities for cooperation.

The visits gave the Association a clearer understanding of businesses’ practical needs. It plans to maintain contact with interested companies and develop market briefings, promotional activities and business introductions suited to each sector and stage of development. The Association welcomes further participation from Ningxia businesses as it works to turn these conversations into practical opportunities for international cooperation.